A nice piece on Search Engine Journal last week called The Four Ps of (Search) Marketing showed how the traditional “Marketing Mix” applies to online website promotion too. Product, price, place and promotion are all relevant here. The product is something which many tech companies fail to get right. As the article says: “So many clients want their pages to be at the top of the SERPs, yet arent willing to make changes to their website that make them worthy of high rankings. And as far as promotion is concerned, on the search engines, how you present yourself is all to do with your page titles and meta descriptions. Are yours perfect?