The “Title” and “Meta Description” tags on every single page on your website are possibly more important than ever. With developments such as Google Instant, the presentation of your pages in the search engines has become even more critical, and your presentation is largely driven by the “Title” and “Meta Description” tags. The single most important exercise I believe you can do to your website to generate more search engine traffic breaks down like this:
1. Ensure every page has its own unique title tag;
2. Ensure every page has its own unique meta description tag; and
3. Ensure every page is targeted at a specific search term, and ensure this appears in both of the above.
Getting this right is straightforward, but can be a big task. If you don’t even know what the “Title” and “Meta Description” tags are, or where they appear, or how you can see them, you really should be on our Insider Programme. But even if you know all about them, it’s quite possible that you don’t know if you have separate, optimised ones on every page on your website. I’m fairly certain most people don’t even know how many pages are on their websites, never mind what the content of each is.
This is one thing you really need to be in control of. It is a job which can be contracted out (we’ve already done it for several Insider Programme members), although it’s also one which can be done in-house if you have the time, and know what makes a good “Title” and “Meta Description” tag. There’s no need to throw away your website, and no need even to rewrite any of the pages: it’s simply the best way to make what you already have work better. If you’d like some help, please get in touch.