I’m sure you regularly email your customers, prospects and associates. But no matter how relevant your message, you’re still competing with huge numbers of emails in their inbox, and the subject line you use is critical. Research has suggested that getting your company name in the subject line works well, and getting it up front works even better. The important thing, however, is to test, test and test again. If you’re counting responses to an email campaign, and the circulation is several hundred or more, it’s crazy not to split it down the middle and try out two different subject lines. You can learn more about what works and what doesn’t, for your audience, with every single mailing.