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Time for a bit more honesty

The last in my series of suggestions about how to use your website to make your company appear more human probably requires a change of thinking. Traditionally, your product marketing will be centred around what the products are good at. It’s left to the salesman to sort out if the products are right for the job. Now, I’m not suggesting you start publicising your products’ weaknesses. But a willingness to say what they’re not designed to do is a great way of appearing just that bit more helpful than more staid competitors. Have a think about it.

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