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Product photos: could you do better?

The other day I was reading a Smashing Magazine article called How To Use Photos To Sell More Online and it occurred to me that despite the web being such a visual medium, few of us make the effort to use photography properly. Many great product websites really use pictures to tell a thousand words, but on the average industrial or scientific B2B site, a “box shot” on every product page is the standard “will this do?” presentation.

It’s so easy to take photographs demonstrating every aspect of a product and giving a potential customer every chance to see if it looks like the one they were hoping to find. It’s so easy to put the photos on a website, and it costs nothing to have them there. Could you do better?

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