I hope that all of you use Google Alerts to keep up to date with what’s happening in your industry or in the product sectors you deal with. This notifies you of any mentions of your company, competitors, products or technologies on the web, including forum mentions. But increasingly some of the most interesting discussion is taking place away from websites, such as on Twitter. How can you monitor this? Pretty easily, actually. If you’re a Twitter user, you might well be using something like Tweetdeck, which will allow you to set up columns for different Twitter searches, updated constantly. But if you’re not a Twitter user, you can still do it, via Google. Do a Google search for whatever you want to monitor, like your company name, or a product type. On the left, click “More” and “Updates”. Below is a search for ‘spectrophotometer’, as an example. You may get some interesting results.