Keeping up with the chat

I hope that all of you use Google Alerts to keep up to date with what’s happening in your industry or in the product sectors you deal with. This notifies you of any mentions of your company, competitors, products or technologies on the web, including forum mentions. But increasingly some of the most interesting discussion is taking place away from websites, such as on Twitter. How can you monitor this? Pretty easily, actually. If you’re a Twitter user, you might well be using something like Tweetdeck, which will allow you to set up columns for different Twitter searches, updated constantly. But if you’re not a Twitter user, you can still do it, via Google. Do a Google search for whatever you want to monitor, like your company name, or a product type. On the left, click “More” and “Updates”. Below is a search for ‘spectrophotometer’, as an example. You may get some interesting results.

1 thought on “Keeping up with the chat”

  1. Hi Chris

    Some other useful free monitoring tools are here – I use daily alerts from Social Mention and also have a free account and daily alerts with SM2 Techrigy (limited to 5 search terms and 1,000 results, but good for brand tracking). No one tool seems to pick up everything, so a combination of Google, the Twitter tools (Tweet Deck/Hootsuite) and the above get the job done. I would certainly not rely on Google Alerts alone.


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