Don’t risk losing that hard-won client

Sometimes it can be worth revisiting all parts of your sales and customer care process. On too many occasions, companies let themselves down at the end, as Don’t Ruin the Sale with a Lousy Dessert on The Customer Collective explains. We all know how important repeat business can be, but that can be put at risk by not keeping your eye on the ball further down the line in the sales cycle, including order-taking, delivery and invoicing. The diners might come for the main course, and they may get a great one, but they can be put off returning if you think “job done” as soon as they’re tucking in.

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