A nice article on Search Engine Journal called What To Look At Before Redesigning Your Web Site does exactly what it says on the tin, and it thoroughly concurs with what I discuss with clients when we do website rebuilds. However, something I’d particularly like to focus on is the tremendous information which a pay-per-click advertising campaign (e.g Google AdWords) can provide if you’ve been running one in advance of any sort of website redesign. The takeaway from this is that if you reckon you might want to create a new company website next year or the year after, you can get a double benefit from a Google AdWords campaign in the meantime. Not only is it the most effective advertising out there at the moment, but the data from your advertising can make a future website design a lot more effective. A few hundred pounds a month sending a few hundred visitors to your website has never been a better investment.