If your company isn’t advertising with Google AdWords, you need to start today. Set it up yourself, or ask us to do it, whatever …just get it started. It’s cheap, very cost-effective, and probably already being exploited to death by your competitors.
However, if you are using Google AdWords, and you’re not convinced that it’s all that great, I’d suggest you need to spend a bit more time on it. That time will pay for itself in spades. A great article to read now is How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners) on Search Engine Guide. Thoroughly recommended.