Here’s another linkbuilding tip from the recent presentation by SEO expert Eric Enge on link-building which I mentioned yesterday. Having recently asked if anyone uses directories nowadays, I should say that although I don’t believe that printed ones are worth the paper they’re printed on, online directories have an unarguable benefit, and that’s the value of the links they give to you*. So the big question is: are there any directories out there which link to your competitors but not to you?
Here’s one way of finding them. Yahoo! has a useful command called “linkdomain” which lists web pages that link to a specific domain. So, for example, here’s what you get when you type in “linkdomain:www.bmon.co.uk” into Yahoo!. However, you can double up on these searches, so if you enter “linkdomain:www.redwidgetcompany.co.uk linkdomain:www.bluewidgetcompany.co.uk”, you’ll see a list of pages on the web which link to both of those sites.
You may be ahead of me here. Enter the websites of two of your competitors (typically the two biggest names in the market, and I find US companies are a good choice). Now you have a list of pages which link to both of these competitors. The chances are that these will be directory listings, and you can check out whether your company appears …and if it doesn’t, you can get on the case.
* Top tip: to test if a directory is worth being in for its link value, always examine the links there by checking out the page source code. Ensure that the links to companies don’t have a “NOFOLLOW” attribute after them, and preferably that they’re direct, clean URLs and not redirected ones.