Skip to content

Want to join in an interesting experiment?

Someone asked me the other day what percentage of their customers were likely to be able to watch online video, and of course I replied that I had no idea; I don’t know who their customers are. I do know that it’s estimated some 70% of web users watch online video, but maybe B2B web users represent the entire 30% who don’t watch it. I have no idea.

Of course, it would be great to survey our customers about their habits which might affect our online marketing. However, I suspect that most of us probably think we wouldn’t get a big enough response to make really confident decisions. What if we did it jointly though? There are a thousand readers of this blog, the majority of you marketing managers at industrial and scientific companies. If we designed a survey between us, and (say) a hundred of you agreed to send it out to a couple of hundred random customers each, we’d have something very useful, even with just a 10% response.

If you’re interested in this idea, just send an email to No need to put anything in it, we’ll know what it is. And absolutely no commitment at this stage, we just want to start up a small discussion group.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.