We all know how important link-building is, but have you thought about how other people in the company might be able to help on this front? In 10 Ways All Employees Can Contribute to Link Building on Search Engine Journal there are quite a few interesting ideas. I think you’d have to be careful not to just ask everyone to go and get lots of links to your website, because others might not be as aware as you are that poor-quality links can even be counterproductive. But with most great links being obtained through “human interaction” (i.e personally asking for them), if you give your colleagues guidance, you could find your link-building gets taken to the next level.
Use your colleagues to take link-building to the next level
- by Chris Rand