I’ve been considering for some time writing an article taking you through all the things you need to do as you set up a blog for your business. However, procrastination has proved to be a benefit in this case, because Problogger has done it for me in 9 Critical Tasks Before Launching Your Small Business Blog. Writing the first few posts at the same time as creating the blog, and scheduling them for regular release over the first few weeks, is essential in my opinion. Alternatively, find a tame technical writer and commission them to write occasional, but regular, items for you. Whatever you then produce in house is then a bonus, and you’ll be relieved of that constant stress of always having to write something imminently.