The Junta42 Content Marketing blog demonstrates vividly where most companies go wrong with their content marketing in Your Customers Don’t Care About You – Take the Content Marketing Test. The article develops the well-known criticism that too much marketing is about “we” when it should be about “you”. We can all learn from social media, which is all about people passing on messages. If your message is self-centred, nobody’s going to be interested in telling other people about it. In other words, if you want what you write to be of interest to people, ask yourself this one question: is what I’ve just produced something the reader might want to pass on?