What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? asks ClickInsights in Mistakes to avoid in copy used for lead generation. This is a great survey of some smart people, and there are some really good tips in there. I picked up quite a few, including being reminded how powerful it is to “Write a headline or subject line in the form of a question requiring a Yes or No answer”.