Our recent seminars allowed me to discuss online marketing developments with a lot of marketing managers from the industrial and scientific sector, and the subject which came most often was setting up company blogs. Closely following that, however, was social media (in particular, Twitter), which everyone seems fascinated by.
Now, as long-time readers know, I’m a complete Twitter addict, but I’ve been far from convinced about its effectiveness as a business marketing tool, especially in technical B2B. That said, a couple of our clients here – both fairly traditional industrial companies – have reported some encouraging leads through this channel, to the surprise of at least one of them (and me!). So there may be something in it, especially if the effort and expense involved is minimal, which it should be.
Last week Twitter announced a forthcoming service called @anywhere which didn’t get a lot of publicity outside the online marketing world, but which might prove interesting. Ignore the “tepid” reaction from the uber-geek community – this one wasn’t aimed at them. It shows that the service is moving beyond a fairly passive one into something which is really making an effort to enable its users to get their message noticed. Do the users include you?