Tracking your promotions properly

If you use Google Analytics, one of the best tools you have at your disposal is the rather low-profile URL Builder (so obscure it doesn’t even appear to have a nice URL to call its own). What this tool does is to enable you to create URLs for all your promotional campaigns, such as advertising, emails, etc, which then allows you to track the visitors they create to a fine degree. This is the sort of thing I regularly find myself helping out our Insider Programme members with, but once you’ve started using this sort of tracking, you never look back.

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