Aren’t these the goals of marketing?

“Content Marketing” is something which is proving to be more and more effective, perhaps as a result of the way in which people find and consume information. It’s very relevant to us in the technical marketing sphere, and a very good introductory article worth a read is What Does Science Teach Us About Content Marketing? on the Junta42 Content Marketing blog. It compares what we know as content marketing with the process of peer-reviewed publishing in the scientific world. As it says: “The benefits of peer-review publishing and content marketing are the same: so you can be found (out of the sea of information), so you can be differentiated from your competition, so you can be chosen as a relevant source, and so you can become trusted. Aren’t these the goals of marketing?”

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