Your quiet marketing revolution

A short piece called Your B2B Lead Generation Budget: Start by Cutting It Into Thirds on the Sales Lead Insights blog might prove inspirational if you’re thinking of starting again with your marketing plans for 2010. I suspect the reason so many marketing plans just roll over year-on-year is that it’s hard to come up with something new. Well, here’s something that’ll get a marketing revolution kicked off at your company. I’m not saying I totally agree with it, but it’s as good a place to begin as any I’ve seen.