Those of you who follow IT news will probably be aware of a new application called “Wave”, which is being promoted by Google. Is it the next big thing? Well, if you think Twitter caught on because of its simplicity, the prospects aren’t good, because the concept behind Wave is not for the fainthearted. However, it might succeed for a different reason: because it’s just a great idea.
We all use email so much that we ignore its drawbacks. Multiple copies of messages, the difficulty of replying to individual points, the problem of spam …the list goes on. Wave sets out to reinvent email, to get over these problems and to enable this type of messaging to integrate with much more modern applications. A conversation becomes a document, and you’ll probably only be immediately comfortable with this if you’re a computer programmer at heart. But press on, because the advantages are intriguing.
The best guide I’ve seen so far is The Complete Guide to Google Wave, particularly the first chapter, which I’d thoroughly recommend you spend 15 minutes with.
A number of companies booked onto our Insider Programme Pro this year because they wanted some on-call handholding when it came to their online marketing, and I’ve really enjoyed helping them. One of the main subjects which came up frequently in 2009 was Twitter, and I’m proud to say I helped get a number of industrial companies successfully using this. In 2010 it might well be Wave which is the number one topic of discussion.