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The power of getting to the point

The B2B Rainmaker blog once again emphasises that a good slide-based sales presentation should be over and done with in ten slides, and no more. This fits in with Guy Kawasaki’s classic 10/20/30 Rule of PowerPoint which I’ve referred to before. But as 10 slides to a better sales presentation says, “If you need more than 10 slides to convey your value and benefits, something is wrong. Limit yourself to 10 slides and challenge yourself to get to the main points faster. You don’t have the luxury of time with a prospect – you need to lock their interest early.”

Actually, the ten suggested headings for the slides might work well in any sales piece, from a letter to a brochure. Now there’s a thought.

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