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Don’t wait to ask your customer out again

A nice analogy on B2BMarketingSmarts reminds us to strike while the iron is hot. How are you ending your first date with B2B prospects? suggests that immediately after having accepted your offer, the customer is in just the right frame of mind to be propositioned with another. So if they’ve just downloaded a datasheet, your “thank you” page needs to present them with something else, or a golden opportunity has been lost.

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