Bloggers: handle with care

I really liked reading A Guide to Pitching Bloggers on Search Engine Guide because it explains something I try to get over to any client, including our Insider Programme members. Getting links to your site is really important, and links from blogs (especially good ones) are great. But you’re wasting your time if you just email bloggers and say “link to me”. These people love their creations, and the last thing they want is for some corporation to be telling them what to do. On the other hand, show them some respect, and they won’t be able to resist. It’s just like pitching to magazine editors used to be twenty years ago, only without the expenditure on champagne.

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