Are we human? Or are we marketer?

I love companies which aren’t afraid to be human. Companies whose philosophy is to try to make people happy, rather than trying to avoid making any unhappy. I’d rather have 50 customers who loved me than 100 who didn’t have any opinion, because I’m sure I could sell them more in the long run.

You may work for a more conservative organisation. If you come up with a marketing initiative which could divide opinion, your first thought might be to reject it because it could put a few people off, rather than to use it because it could turn a few people on. Fair enough; it’s a legitimate school of sports coaching which says: “don’t even think about the attack until you’ve got the defence right”. But don’t let your creativity and inspiration be stifled too much by the formality of business culture. This little story might inspire you.