Honestly, I should charge you all for this stuff, really I should. Here’s the situtation. I keep saying that the secret of a successful business website is content, content, and content. (Oh, and links, of course). If your website is too formal for adding ad-hoc articles, then set up a blog. But wherever you put it, just keep adding that stuff which will make visitors come back and make Google a very happy search engine at the same time.
You nod your head at this, yet think: “All very well, but I can’t write a technical article (or won’t have time to), and my PR company would charge me hundreds of pounds (which I don’t have the budget for), and it’s all just not going to happen. Sorry.”
Right. Here’s how to get a really good article written for the cost of a round of drinks.
You will need:
– A laptop with a built-in microphone, or an iPhone, or anything which can record digitally.
– A nice enthusiastic salesman.
– That’s it.
Sit your salesman down. Start the recorder. Get him to explain why one of your products is so great. Or why your company’s services can help with the latest legislation. Or the questions he hears most frequently from customers, and his replies. Or anything he wants to talk about really.
After ten minutes, make that frantic winding-up gesture which TV producers make. Stop the recorder. Email the file to one of those audio transcription services which charge £1.50 a minute, or whatever. Receive the typed-up article back, read it through and edit it. Add an introduction which explains why it reads like a spoken-word presentation (e.g “Why are our red widgets so economic? Sales manager Fred Bloggs explains…”). Post it on your website. Ask yourself why you didn’t start doing this a long time ago.