It’s possible to make a video for your company which will “go viral” and be viewed far more widely than you’d ever imagined, but you don’t have to do an Eppendorf to make a video worthwhile. In fact, as Six Reasons Videos That Aren’t Viral Are Valuable on the Inbound Internet Marketing blog explains, even one with a limited appeal can be very worthwhile.
Videos are amazingly cheap to shoot and distribute nowadays. You don’t need (or want) to hire a serious production studio and a £20,000 budget just to make an online product demonstration – it can be shot on semi-pro equipment, edited and uploaded in a couple of hours, and the cost should reflect that. There’s another fantastic reason to make a company video relating to content generation, but you’ll have to join our Insider Programme for that one!