Once upon a time, a good argument could be made for a business presenting itself as aloof and “corporate” as possible. For many customers, it gave off a reassuring degree of professionalism. Today, especially online, pompousness is a bad thing. In a nice article called 10 Things a B2B Company Can Do to be Social Now on Social Media B2B, there are some compelling points to do with making your “About Us” page more human. See what you think.