A chill wind blows through trade shows

Here’s a survey which probably just tells us something we already knew, but it’s always good to have your assumptions backed up by some numbers. US website Marketing Sherpa has published the results of a survey of nearly 1,500 “buyers and influencers” in Information Sources for Large Purchase Decisions Changing which shows a thumping drop this year in the number of people using “face to face” events or tradeshows. We’re looking at trends here, not absolute numbers, but it’s interesting to see what’s rising and falling, even if we don’t know the size of the base for each.

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