I like to bring you some fun stuff on Fridays, if I have any, and today it’s FutureNow’s Customer Focus Calculator, or “WeWe Monitor”. As usual with these things, there’s a serious message behind it. If you really think that you’re offering what your customers want, you need to be concentrating on their big “What’s in it for me?” question. Come on, you don’t need me to tell you this. So if you’re concentrating on what’s in it for them, you shouldn’t be wasting space on yourself. Customers don’t want to read the word “we” – they want to read the word “you”.
How well do you score? They say 60-70% seems to be natural; lower than that and you might try revising your copywriting a little.