Susan Hallam has had a right old go at BT’s “Web Clicks” service, and her controlled demolition is well worth a read. She reports that there seems to be “a carpet bombing telemarketing campaign” on this one, so you’d be well advised to know your facts when they call.
It seems that despite all the sources BT claims it will get you “contacts” from, it’s likely that most will come from good old pay-per-click advertising. Funnily enough, the fixed-cost approach to managing PPC advertising (e.g Google AdWords) is one which many of our clients are finding interesting, but I wouldn’t have the nerve to ask for the rates BT is asking for, nor do we lock people into 12-month contracts or charge setup fees. Nice work if you can get it though.