I hate consultancy which does the job but doesn’t educate at the same time. We always try to explain everything we’re doing for our clients (or at least we answer any questions they have), but I can never find enough time to do that job quite as well as I’d like. That’s why I make a point of writing this blog, which I hope provides a little education, albeit in a random stream of subjects!
Not all consultants are keen to explain the tricks of their trade, but occasionally you come across an article which contains some real gems. A case in point is 10 Questions About Google Adwords for B2B on Demandblog, which talks to a consultant called Terry Whalen …and lists some great ideas. If you’re managing your own AdWords campaign, it’s well worth a read.