Keyword research is so important. What are your prospects typing into search engines? You need to know before you can start optimising your website to rank higher in Google, and you need to know if you want to set up an Adwords campaign. I suggest to our Insider Programme members right at the start that they try to compile a list of 20 to 50 priority search terms from the outset, because these can affect so many areas of website development. There are plenty of tools to help, and plenty of techniques to employ, but here’s an interesting free one: Keyword Questions at Wordtracker Labs.
Experienced Google users know that if you want to find out the answer to a question, you don’t type the question into Google, you type the answer (minus the bit you don’t know). For example, if you want to find out the capital of Peru, what you’re looking for is a web page containing the phrase “The capital of Peru is…”, so that’s the phrase you should be typing into Google.
But that’s not what most people do. Instead, they type in the question.
Keyword Questions at Wordtracker Labs queries a database of questions which people have typed into search engines. And by typing in some relevant words, you might just find that there’s a frequently-asked question which is relevant to your area of business which you could answer on your website. Building a page to focus on asking and answering that question could get you a lot of traffic.