Don’t waste your time on directories

If you’ve got 3 minutes spare to watch a video, take a look at this one by Matt Cutts, one of the few public faces of Google’s search team, talking about why some directories are great to be in, and others are considered “spam”. I guess what we can take away from this is to avoid being in directories which clearly don’t have any “editorial quality”, and certainly never consider paying to be in them. I firmly believe that the only use for directories is in the value Google puts on the link they give you (after all, does anybody ever visit a directory now?), so if the link is of no value, why be there at all?

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