As you know, I can’t stress strongly enough how important it is to have a programme in place aimed at generating links to your website. Look, it’s May, and in a few weeks’ time there’ll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let’s say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value you put on it may vary!), that’s £10,000-£15,000 of visitors in the next year alone. As they say, you do the maths.
Where do you get the ideas to get your link-building campaign started off? There are plenty of good articles, but Link Building from A to Z on SEOmoz caught my eye. If you’re an Insider Programme member* and you want to get on with this now, but haven’t got as far as the week when we cover link building, let me know and I’ll rush you that sheet!
* If you’re not …why not? It’s the best £100 a month you’ll ever spend.