I’ve been delighted to have helped a couple of clients set up company blogs this month, and I’m excited to see how they develop. One of the biggest challenges, which both of these go-ahead companies seem ready for, will be to come up with ideas of things to write (or to get written, because it is quite permissible to commission writers for your blogs, you know!). And this is another area where Google Alerts can be really useful.
If there are any of you who don’t already use Google Alerts, you’re missing out on one of the web’s great free resources. Just type in a relevant search term, and every time something new pops into Google’s index, you get an email. Simple as that. At the very least, you must have a Google Alert set up for your company’s name.
However, by setting up Google Alerts for industry topics, you can create a continuous source of ideas for your blog, as Set Up Alerts to Monitor What is Happening in Your Niche on Problogger explains. I’ve used this technique for a long time, and it never ceases to come up with unexpected ideas.