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The art of writing for the web

Here’s a nice article about a subject I’m often asked to advise on. Effective Web Copywriting – from copywriting 101 to the latest research on Dave Chaffey Internet Marketing is a Q+A with consultant Anne Caborn from Content Delivery and Analysis in Surrey, which looks at the main differences in writing for the web compared with print, and more. There are some nice ideas, including sending different classes of visitors to different pages, so you can address them appropriately. Online more than in print, creating copy which works well when read out loud is a good idea. I recently wrote a sales email which I was very pleased with, and I did this by writing the email to my mother first, to ensure I didn’t assume any prior knowledge on the recipient’s part. Sounds daft, but it worked really well.

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