Not sure about all this “social media” stuff when it comes to your business? Are things like Facebook and Twitter really relevant to selling blue widgets to serious-minded industrial buyers? Don’t worry, I’m as sceptical as the next person, although every time I see someone doing something clever with this stuff, I get just that little bit more open-minded about it. I did recommend LinkedIn to you all a couple of weeks ago, after all.

So, can we use Facebook to our advantage? The Hallam Internet blog suggests it’s easy enough to give it a go that it might be worth a try. In Facebook Page for your Business there’s a concise guide to setting up a page for your business, although you may shudder at the thought of having “fans”. I do. However, don’t forget that you will have customers who like and use Facebook a lot, and whatever you think of it, they’ll approve. Also, the idea of using the Facebook group to offer exclusive promotions is a great one.

Right, never accuse me of not tasting my own cooking: here’s the “An Article A Day” Facebook Page. If you’re on Facebook, you’re just two clicks away from becoming a fan. You know you want to.