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Big opportunities for small suppliers

There are some interesting statistics in a recent article titled Survey Shows Inbound Marketing Becoming More Important to Small Businesses on the Inbound Internet Marketing blog. It suggests that small to medium sized businesses are going to be more flexible, adventurous and, I suspect, successful with their marketing in the current economic climate. In recent weeks I’ve heard about one or two companies cutting back their marketing dramatically (and somewhat stupidly). But all of these have been medium to large sized organisations, where the decision has probably been made a long way removed from sales. In smaller companies, people may now be concentrating just on marketing activities where there are demonstrable results, but their investment in those activities is holding up. It needs to, because new customers become more important than ever in difficult trading conditions.

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