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Small change for big profits

The good folks at Conversion Rate Experts have recently given us 5 reasons to get obsessed with conversion rate optimization in 2009 and you have to agree it makes a lot of sense. In the article, they show how a 50% increase in conversion rate can result in a 500% increase in profits – a very interesting concept.

“Conversion” is all about getting sales from where you were getting leads, and leads from where you were getting window shoppers. If you’re spending a fortune directing people to your website and not converting them into leads, you’re wasting a lot of money. If you have a page where 1% of the visitors “convert” to sales or leads, worth hundreds of pounds a time on average, work out the benefit of increasing the conversion rate to 1.1% or 1.2%. Very nice.

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