Email which the customer can relate to

It’s never too late to start your new year resolutions, so I held this one back for a couple of weeks to allow you to get your feet back under the table. In New Year’s Email Marketing Resolutions on the Email Insider blog, there are five good ideas which you might like to consider if you send out emails to your customers and prospects.

It’s a great idea to gradually start segmenting your recipient base and stop sending out one-size-fits-all emails. You’ll get a much better response if you target the message, even if you’re just reworking the same content. Sending out emails on a regional basis, for example, enables you to highlight the local distributor or sales rep, and makes for a much more personal relationship – especially for existing customers, who will relate more to emails from and about the people they deal with, rather than their marketing departments.

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