Following on from my discussion about Google AdWords advertising, the inevitable follow up from one or two readers was “Can you recommend a company which can do our AdWords advertising then?” The answer is (in…
Following on from my discussion about Google AdWords advertising, the inevitable follow up from one or two readers was “Can you recommend a company which can do our AdWords advertising then?”
The answer is (in the UK at least), no. If you’d like a recommendation for a search engine optimisation consultancy, or someone to write online content, I know some great people. I know a great web design company. But someone to manage AdWords (sometimes known as Search Engine Marketing agencies)? I work on recommendations, and nobody’s ever told me they’re using such an agency in the UK and would recommend them. Which is odd. However, if you are a client and you would like to say a good word about an agency you’re using, please let me know. Don’t get in touch if you are an agency, please, because I don’t have the spare cash to try you out.
Let’s suppose you can track down some decent-sounding people though. What do you ask them in their pitch? Well, the good news is that someone’s already done the job – and how. In The SEM RFP: Questions You Must Ask on Search Engine Land, there’s a list which would put off all but the most determined suitor for your business. I suggest you pick out the most appealing questions, but it’s certainly a great resource. And I’d love to know how you get on.