Yesterday I suggested that getting links into your site is half of the battle when it comes to search engine optimisation (“SEO”). The other half which I was alluding to is “on-page optimisation”, or having the right content presented the right way. In The four fundamentals of SEO remain as relevant as ever, the Search Engine War blog suggests that there are four elements to SEO, splitting my content half into three topics. What’s more, they suggest that these are primarily the same elements as at the start of the decade – this means if you’ve been steadily working on your website for the past few years, you should be in a great position by now. If you’re only just thinking about investing in your website’s performance, you’ve got a lot of catching up to do. But we can give you a great start in 2009, as I’m sure you’re aware.