You may be one of those people who think brainstorming is a woolly management idea which takes your team away from their real jobs, yet produces very little (while requiring significant expenditure in biscuits). But…
You may be one of those people who think brainstorming is a woolly management idea which takes your team away from their real jobs, yet produces very little (while requiring significant expenditure in biscuits). But most people who have attended a brainstorming session run by an experienced facilitator will be great fans – I became a convert many years ago after attending one at an open day run by a local management consultancy.
However, it’s quite possible to run a really good session without professional outside help. The Marketing Profs Daily Fix Blog explains what you need to know in Take Your Brainstorming from Good to Wicked-Good, where author Paul Williams explains that it’s how you analyse the ideas which makes the difference.
Online marketing is a classic case of where your sales team can come up with some real eye-opening insights if you give them a chance, and a brainstorming session may be just the place to do it.