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Good things needn’t cost a fortune

I feel for the three or four companies who’ve told me recently that they’re keen on our Insider Programme and who like the idea of having my advice on tap for their website and associated activities – but who genuinely can’t find £500 a month in 2009. That’s fair enough, although I’d be interested to know what’s more important than developing your online marketing at the moment: please tell me it’s not print ads any more! Anyway, whatever the budgetary restrictions, we’re all looking for good low-cost opportunities, and there are plenty of them if you look. B2B Marketing for $100 on the B2B Lead Blog recently listed a bunch of ideas, and one or two might get you thinking. Plenty of other off-the-wall ideas come along from time to time, so keep a look out here if nowhere else.

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