With budgets increasingly under pressure at many industrial companies, 2009 may well be a year to work smarter. However, an article from B2B Magazine argues Why b-to-b is the place to be in the downturn. The reason is that in the consumer sector, marketing is going to have to start thinking and acting like the business-to-business sector. Where their differentiator has usually been branding, now they’re going to have to think more about what we take for granted: sales support, customer service, supply chain compliance, distribution and ultimately, as always, price. I just wanted to start the week off making you feel good about yourself.