As if there wasn’t enough to be thinking about anyway when it comes to tuning up your website, many of you probably have to think about non-English speakers. One company I’ve been talking to about our Insider Programme tells me it’s in the process of developing its website into twenty-six languages! And guess what? There are different considerations in different countries when it comes to search engines.
The top five mistakes in foreign language website optimisation are outlined in Multilingual SEO best practice on Dave Chaffey Internet Marketing. I can’t imagine many UK industrial companies having the resources to really get stuck into this sort of thing, but it’s certainly worth bearing in mind.