You’re not one of those people who fills their press releases with marketing-speak, are you? No, of course not. You’ve read Dilbert for years, and you laugh in the face of people who talk about…
You’re not one of those people who fills their press releases with marketing-speak, are you? No, of course not. You’ve read Dilbert for years, and you laugh in the face of people who talk about leading-edge, state-of-the-art solutions.
Except that …well… if you do, you’re in a tiny minority. I know from an exercise in analysing the first 200,000 press releases which came into the Pro-Talk network, when I worked there, that words like “solutions” occur in the majority of press releases. Have you ever heard a customer ask for a “solution”? No, of course not.
Anyway, Are You Writing Gobbledygook for Your Buyers? on the B2B Lead Blog takes up this topic and makes the very salient point: “isn’t the goal of doing a news release to stand out in the crowd? Well we’re not if we’re using these words.”