Sometimes I link to articles in this blog almost as a way of bookmarking them for myself. Now, I’ve got whole books on writing sales letters, and I’ve even read one or two, but once you get to whole-book-levels of detail, you can’t see the wood for the trees. Here then is Ron Brauner’s Blog on 8 Ways to Improve Your Sales Letters. Nothing revelatory, just good common sense in a two-minute read, and all the better for that. Just like a good sales letter, I guess.