Here’s a nice article which claims to be for very small businesses but which could, I think, teach much larger ones a thing or two. Taking Baby Steps in Marketing: Or Eating the Elephant One Bite at a Time on Branding & Marketing gives you a way of creating a marketing programme for next year, even if the idea of having a “marketing programme” is something you’ve never had the time to entertain in the past.
It gives you a few questions to ask yourself now, as well as a plan you can complete in a few minutes. Then it requires you to assign someone (possibly yourself) to tackle each task, and suggests you have short regular meetings throughout the year to check on progress. I think anyone could have a go at this.