Does your company run an email newsletter for your customers? I’m sure you do – it’s just about the most cost-effective sales and marketing exercise available to you, and has been for many years. But if you don’t, or if you produce one only half-heartedly, have a read of 3 Steps to Regular Email Newsletters on the BeRelevant! blog. In this article, the author suggests that a successful newsletter needs a timetable, an owner and an easy method of contributing at a time of the contributor’s choice. What you simply must not do is to say “ah, it’s our quarterly newsletter day”, and try to make up something on the spot, on your own, when it shouldn’t really be your job anyway. Simple.
We’ll be covering email newsletters in great depth as part of our Insider Programme, naturally. Have you signed up yet?